What does a popular recipe app, a premier brick and mortar store, and top-of-the-line kitchen appliance company have in common? One very smart kitchen. One of the things that gets us most excited about emerging smart kitchen technology is watching innovators come together—product manufacturers, individuals, magazines, chefs, websites—all for the shared purpose of remaking the kitchen into the real hub of our lives. We are getting very good at finding ways to be creative together. Take for example, Innit, which partners with household names like […]

3 Lessons For Brands From the Smart Kitchen Summit

The Internet of Things (IoT) is an arms race focused on disrupting incumbents and brands grabbing their share of a multi-trillion-dollar pie. If you’re an existing appliance manufacturer out to “win”  – or even stake a claim – in the IoT, you’ll need to reimagine your brand and seize the strategic advantages you have over late entrants and “disruptors” in your category (more on disruptors here).  For your brand to be successful in the IoT, you’ll need to 1) Build products people love AND have […]

The Connected Kitchen: Reimagining Your Brand With IoT

Every day, it seems that there are dozens of new “smart” devices being announced for the kitchen—everything from grills to slow-cookers to coffee makers. So how does a known brand shift into this burgeoning space? The way we see it, there are three major hurdles to jump over: Showing customers how connected features will make their lives easier. Adding value beyond the interaction. Making sure the technology delivers. Major retailers are already investing a lot of money to get the IoT message across. Demos, videos, […]

The Connected Kitchen: Saying Goodbye to Annoying Food Problems

The smart home is officially a big deal. So much so, CNET has bought an entire house to turn into a playground for testing and reviewing smart home products. And as we’ve said before, the kitchen will be the most popular room in the house for connected devices. Maybe that’s because it’s the room with the most activity—and the most mishaps. Here’s a collection of familiar food problems that will soon be laughable, thanks to innovations in the smart kitchen: Say goodbye to: That time […]