We’ve talked before about the fact that building a connected device also brings an onslaught of data. Data on who your customers are, how they interact with your device, and when certain functions are being used. Pretty cool, right? But as you know, with great power comes great responsibility. Let’s back up for a sec: data gets transmitted from your connected device to…where? Where does it go? Wired.com has a great answer and explanation of what standard protocols are being used for data transmission. Once […]

Disrupting the Marketplace With the Internet of Things

Will you disrupt the market, or will you be disrupted? That’s the question many established companies are asking themselves as smart technologies find their way into more and more products. Being first to market for a new type of product—or a new technology integrated into an existing product line—can help you retain or even grow market share. Take Honeywell, for example. The company invented one of the first thermostats back in 1885. When connected technologies for the home began to surface more than a century […]

Three Ways IoT Helps You Engage With Customers

Get ready to know your customers like never before. The Internet of Things (IoT) is poised to change the way you collect information about the people using your products. It’s also going to fundamentally change customer service, revealing more ways to connect and engage. Global CRM provider Salesforce.com says that today, customers expect they can talk to companies anytime, anywhere. But IoT will take that a step further. It could mean that customers never have to reach out for service at all. Here are three […]

Beyond Cool: What Do Customers Really Want From IoT?

Sure, smart is cool. But if you’re an OEM with a new IoT-enabled consumer product in the works, you want it to be more than a conversation starter. Once your product loses its out-of-the-box freshness, how will it stay relevant? How will it become a part of your customer’s daily life, and not just another trend? A whopping 30% of consumers already own or plan to buy an in-home connected device in the next two years, according to a report from Acquity Group. This includes […]

Three Questions OEMs Should Ask Before Capturing IoT Data

In 2015, 25 billion devices will be connected to the Internet, predicts the networking giant Cisco. And it’s not just smartphones. Everything from our coffee makers to carbon monoxide detectors could be controlled with the swipe of a mobile app. The Internet of Things (IoT) is a game changer for consumer products—and for the original equipment manufacturers (OEMs) that make them. For their part, consumers will love the convenience, as long as products are easy to use and bring tangible benefits to users. But for […]