The Connected Kitchen: Reimagining Your Brand With IoT

Every day, it seems that there are dozens of new “smart” devices being announced for the kitchen—everything from grills to slow-cookers to coffee makers. So how does a known brand shift into this burgeoning space? The way we see it, there are three major hurdles to jump over: Showing customers how connected features will make their lives easier. Adding value beyond the interaction. Making sure the technology delivers. Major retailers are already investing a lot of money to get the IoT message across. Demos, videos, […]