3 Lessons For Brands From the Smart Kitchen Summit

The Internet of Things (IoT) is an arms race focused on disrupting incumbents and brands grabbing their share of a multi-trillion-dollar pie. If you’re an existing appliance manufacturer out to “win”  – or even stake a claim – in the IoT, you’ll need to reimagine your brand and seize the strategic advantages you have over late entrants and “disruptors” in your category (more on disruptors here).  For your brand to be successful in the IoT, you’ll need to 1) Build products people love AND have […]

The Connected Kitchen: Reimagining Your Brand With IoT

Every day, it seems that there are dozens of new “smart” devices being announced for the kitchen—everything from grills to slow-cookers to coffee makers. So how does a known brand shift into this burgeoning space? The way we see it, there are three major hurdles to jump over: Showing customers how connected features will make their lives easier. Adding value beyond the interaction. Making sure the technology delivers. Major retailers are already investing a lot of money to get the IoT message across. Demos, videos, […]