We’ve talked before about the fact that building a connected device also brings an onslaught of data. Data on who your customers are, how they interact with your device, and when certain functions are being used. Pretty cool, right? But as you know, with great power comes great responsibility.
Let’s back up for a sec: data gets transmitted from your connected device to…where? Where does it go? Wired.com has a great answer and explanation of what standard protocols are being used for data transmission.
Once your data is sent to the giant warehouse in the sky, what happens to it then? That’s theoretically up to you. You can use data to: reduce maintenance and customer service costs; improve your consumer-brand relationship; and increase revenue.
We say “theoretically” because: do you know who owns the data created from your device? You may be surprised to find out it’s not you. That’s because companies know how valuable this stuff is, and they want to capitalize on it too. Luckily, if you’re using the DADO platform, you own the data. (And, btw, did you know we are the ONLY IoT platform where you own and control the data?) So make sure you have the goods before you start making any assumptions.
With all that data, you’ll get the urge to run buck wild with promotions and monitoring consumer behavior. But hold your horses on the push notifications. As Char-Broil’s president and CEO, Christine Robins explains, you’ll want to be smart and take it slow. As we’ve said before, customer privacy and incentives should be integrated with your plan. You’re building genuine trust and a new kind of relationship with your customers. As Bill Murray says in What About Bob?, take baby steps.
Another reason for taking it slow and steady: IoT Evolution World’s Ken Briodagh has an excellent rant about how this year’s CES had all these “awesome” connected devices, and yet all they do is monitor and create gobs of data. If you’re gonna do something with your data, make sure it has a purpose to it. As Ken wisely barks, “GIVE ME FUNCTION.”
Want to learn more about how to build smart value into your connected device? Our very own Frank D’Andrea will be speaking on a panel with a bunch of other cool industry experts at IoT Evolution Expo in Ft Lauderdale, FL. Here are the deets:
Enterprise IoT Track
Panel discussion: “IoT in the Enterprise: Unlocking the Value”
Wednesday, January 27
Photo credit: Marcus Guilherme (Own work) [CC BY-SA 4.0], via Wikimedia Commons