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Every day, it seems that there are dozens of new “smart” devices being announced for the kitchen—everything from grills to slow-cookers to coffee makers. So how does a known brand shift into this burgeoning space? The way we see it, there are three major hurdles to jump over:

  1. Showing customers how connected features will make their lives easier.
  2. Adding value beyond the interaction.
  3. Making sure the technology delivers.

Major retailers are already investing a lot of money to get the IoT message across. Demos, videos, and concept stores are popping up everywhere, all educating the consumer on the connected home. Even Target has opened a smart home concept store in San Francisco called the Target Open House, which will soon host tech talks and product launches in addition to its showcase of smart products.

Pirch, a luxury kitchen, bath, and outdoor product retailer, is also reinventing what it means to shop. In order to fully experience their products, they’ve hired chefs to work in their kitchen showrooms (and even have a delicious, curated list of recipes!).  Education and hands on experience is the key to promoting your brand, and there is a big push in retail to support your products.

You also want to make sure there’s more to your smart product than just bells and whistles. The novelty of a connected product will wear off unless it’s useful for your customer. IoT has the power to deliver tons of data, including predictive analytics and system automation, saving your customer time and potentially added costs. But in order to provide such a high performing product, you’ll need to be smart about your technology. Your IoT platform should actually lower your costs and improve your customer retention rates while upping the ante on product robustness—all the while gaining you valuable real-time insights on how your product is being used.

Then there’s the problem with making sure your technology works. With all the hype around Apple’s HomeKit, there have already been some major concerns with it. Richard Gunther, creator of the Home: On podcast, has discussed on his show and on Twitter his experience so far with HomeKit-enabled products. His stance so far? Set up can be frustrating and there are even devices that aren’t working with the latest updates. Some are afraid these experiences are going to scare away mainstream customers.

We’ve talked before about the complexity of the IoT technology, and growing pains are bound to happen. But we make it simple (and cost effective) for you to successfully get your products connected and make sure your customers continue to enjoy your brand. Throw us a line to see how we can help you get over those last hurdles.