This has been an exciting week at DADO Labs! Many of our team members got to have fresh smoked turkey from their Char-Broil Simple Smokers; we were invited to present at the IoT Evolution Conference in Fort Lauderdale; and OUR FIRST DADO PRODUCTS HIT THE MARKET!
Just in time for Thanksgiving, Char-Broil launched its SmartChef™ line of connected products—powered by DADO Labs. Char-Broil launched its Simple Smoker ($299) and Digital Electric Smoker ($399) with the Char-Broil app and SmartChef technology—lovingly known around here as the DADO Platform.
The best part of the Char-Broil launch was the love and care they put into their marketing campaign. They nailed some funny, short commercials. Check one of them out here.
Our team got into the spirit and shared pics of their most excellent results—three gorgeous smoked turkeys.
The Simple Smoker and Digital Electric Smoker are available for purchase on the Char-Broil website and Amazon, and we expect them to start showing up in retail locations in early spring.
In other news, DADO Labs will be on stage at the IoT Evolution Expo in Fort Lauderdale in January. Our VP of Software and Business Development will be a part of the Enterprise IoT track discussing how brands can unlock the value of the IoT through strategic partnerships. If you’re attending, we’d love to meet up with you.
We’re looking forward to connecting with brands ready to jump into the IoT economy and learn how the DADO Platform can work for them.