With the wave of newly connected devices, the industry is already seeing a huge increase in the need for support services. And you’ll win big if you do it right (we heart this scenario of some excellent IoT support!). A top-notch support program will decrease your time spent on issues that arise, reduce overall support costs, and automate support processes. This doesn’t mean it’ll take over human-to-human interaction—it enhances it. Lee Gruenfield at Support.com has a great explanation of how costs for support services can […]

What To Ask On the First Date (with potential IoT partners)

It’s official: your brand is ready to jump into the IoT (Internet of Things). You’ve run the numbers, you’ve set a clear business goal for your IoT solution, and now you’ve started researching who will effectively partner with you to meet these goals. Like all new business partners, you need to shop around. See who the players are and decide who will be the right fit for you. But how will you know who the right fit is when you hardly speak the IoT language? […]

3 Lessons For Brands From the Smart Kitchen Summit

The Internet of Things (IoT) is an arms race focused on disrupting incumbents and brands grabbing their share of a multi-trillion-dollar pie. If you’re an existing appliance manufacturer out to “win”  – or even stake a claim – in the IoT, you’ll need to reimagine your brand and seize the strategic advantages you have over late entrants and “disruptors” in your category (more on disruptors here).  For your brand to be successful in the IoT, you’ll need to 1) Build products people love AND have […]

3 Questions To Ask About Process Automation With IoT

The smart home is certainly a hot topic, yet the unsung—arguably geeky—hero behind it all is process automation. This is the actual programming within devices that allows user input to automatically spur an action within the device. (You can find a great explanation of the differences between IoT, connected devices, and automation here.) In order to make smart devices more mainstream, developers need to keep the excitement strong and hold the consumer’s attention by using automated processes, including automated updates and troubleshooting. Customers will demand […]

The Connected Kitchen: Reimagining Your Brand With IoT

Every day, it seems that there are dozens of new “smart” devices being announced for the kitchen—everything from grills to slow-cookers to coffee makers. So how does a known brand shift into this burgeoning space? The way we see it, there are three major hurdles to jump over: Showing customers how connected features will make their lives easier. Adding value beyond the interaction. Making sure the technology delivers. Major retailers are already investing a lot of money to get the IoT message across. Demos, videos, […]

Disrupting the Marketplace With the Internet of Things

Will you disrupt the market, or will you be disrupted? That’s the question many established companies are asking themselves as smart technologies find their way into more and more products. Being first to market for a new type of product—or a new technology integrated into an existing product line—can help you retain or even grow market share. Take Honeywell, for example. The company invented one of the first thermostats back in 1885. When connected technologies for the home began to surface more than a century […]

Three Ways IoT Helps You Engage With Customers

Get ready to know your customers like never before. The Internet of Things (IoT) is poised to change the way you collect information about the people using your products. It’s also going to fundamentally change customer service, revealing more ways to connect and engage. Global CRM provider Salesforce.com says that today, customers expect they can talk to companies anytime, anywhere. But IoT will take that a step further. It could mean that customers never have to reach out for service at all. Here are three […]

Three Ways DADO Can Make Products Safer Through IoT

The Internet of Things (IoT) can make life easier for consumers by connecting their home appliances, wearables, and even utilities to the Internet. But IoT can also make traditional products in the home—like smoke alarms, outdoor grills, and more—even safer. People are more likely to pay a premium for smart home devices that offer safety over novelty, according to a study from Acquity Group. The firm found that 83% of consumers were willing to pay more for a smart alarm, compared to 59% for a […]

4 Ways the Internet of Things Is Saving Energy, Water & Money

The Internet of Things (IoT) is changing the way we use products and systems at home and work. And by focusing on energy- and water-efficient applications, IoT can also save money and help us reduce our impact on the environment. Some of these technologies are already on the market. Others are waiting to be developed. Here are a few trends we’re watching. Energy-efficient appliances: Higher energy bills and gas prices are driving consumer demand for energy-efficient appliances, according to the Consumer Electronics Association. Manufacturers are […]

Beyond Cool: What Do Customers Really Want From IoT?

Sure, smart is cool. But if you’re an OEM with a new IoT-enabled consumer product in the works, you want it to be more than a conversation starter. Once your product loses its out-of-the-box freshness, how will it stay relevant? How will it become a part of your customer’s daily life, and not just another trend? A whopping 30% of consumers already own or plan to buy an in-home connected device in the next two years, according to a report from Acquity Group. This includes […]